Of all the philosophies in business, there is an old age one that is now truer than ever.
“Customer is king”. Or queen, as it fits.
To achieve growth in a business, any business, of any size, the most essential stakeholder, element, is the person who believes in your brand, swears by it, and advocates for it. The beauty giant L’Oréal openly concedes that their biggest ambition, to ensure their growth plan, is to have 1 billion customers in the next few years.
So how does one go about getting these customers? First of all, you need to understand that a prospective customer follows a certain journey before she reaches a purchase decision. Hubspot explains this journey quite well.
So you have to keep connecting to and engaging your target customer at each stage, to get her investment not just once, but continuously. And your brand growth will follow.
To do that, there is a simple 7-step formula that you can follow, and can fit into your business, in any industry.
Now let’s get into it in more detail.
First of all, it goes without saying, you have to define your target customer. You cannot sell to everyone, all the time. So need to get specific with the demographics and psychological factors of your customer, by creating a buyer persona. Read more about buyer personas, and download one, for free!
1. MATCH your business offer with the needs of your target customer